Creative Business Partner collaborating with clients
Creative Business Partner collaborating with clients

Work with Dutch

Creative business partners understand how real work gets done inside organizations.

We're not here to sell you bloated scopes or services you don't need. Our job is to identify your key challenges, help clarify what’s needed to overcome them, and roll up our sleeves to make sure things move forward.

Types of engagements

Types of engagements

Every Dutch Uncle engagement follows our core principles of embedded collaboration, flexible engagement, agenda-free advice, and clear momentum.

Every Dutch Uncle engagement follows our core principles of embedded collaboration, flexible engagement, agenda-free advice, and clear momentum.

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ULTRA SHORT-TERM
Catalyst Engagements

One-day or short-format workshops to unblock a problem, define strategy, or align a team.

Examples:

  • Brand strategy sprints

  • Facilitated innovation brainstorms

  • “Barrier Breaker” workshops
    (Explore and address a critical strategic or organizational issue)

  • Strategic keynotes and talks

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SHORT-TERM
Strategic Projects

Short-term, outcome-focused engagements that deliver clear strategy and momentum.

Examples:

  • Marketing campaigns and GTM strategy

  • Customer or stakeholder engagement

  • Cultural alignment or employer brand strategy

  • Business plan development

  • Organizational resilience assessments

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LONGER TERM
Embedded Leadership

Part-time, longer-term leadership support for major change or capacity gaps.

Examples:

  • Fractional head of brand, marketing, or transformation

  • Digital or creative leadership

  • Support during M&A or reorganization

  • Change stewardship across departments

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CUSTOM
Blended Engagements

Flexible combinations of the above, tailored to your needs, stage, and team.

Many engagements evolve naturally, starting with a workshop, moving into a focused project, and then deepening into embedded leadership support as momentum builds.

A deeper dive into our core competencies

A deeper dive into our core competencies

What exactly does a creative business partner do to help your organization adapt, communicate, and grow?

What exactly does a creative business partner do to help your organization adapt, communicate, and grow?

A creative business partner leading a brainstorm session
A creative business partner leading a brainstorm session

Marketing and Positioning

Clarify what you offer, to whom, and why it matters.

We lead brand strategy, messaging, and marketing alignment, then help execute the work across teams, channels, and campaigns.

Deliverables may include:

  • Brand platforms and positioning frameworks

  • Messaging architectures

  • Go-to-market plans

  • Content strategy and creative direction

  • Cross-functional marketing team coordination

Alignment and Integration

Connect culture, leadership, and strategy across the business.

We work across departments to define values, align leadership narratives, and make sure what the organization says, does, and believes actually matches.

Deliverables may include:

  • Organizational values articulation

  • Leadership alignment frameworks

  • Internal communication strategies

  • Employee value propositions

  • Integration of customer, employee, and brand experience

  • Process design and negotiation

Two coworkers reviewing work they're excited about
Two coworkers reviewing work they're excited about
A business leader with a tablet looks to the future with optimism
A business leader with a tablet looks to the future with optimism

Growth and Innovation

Translate big goals into clear, actionable plans.

We help identify opportunities, define priorities, and develop practical strategies for innovation, expansion, or transformation.

Deliverables may include:

  • Innovation opportunity mapping

  • Strategic planning documents

  • Product or service launch plans

  • New business models or revenue strategies

  • Roadmaps for growth, scale, or repositioning

Navigating Change

Tackle complexity, ambiguity, and sensitive decisions with clarity.

We help organizations face big shifts—technological, structural, cultural, or economic—with honesty, empathy, and focus.

Deliverables may include:

  • AI adoption and digital transformation strategies

  • Change-readiness assessments

  • Stakeholder communication plans

  • Strategic reframing or decision-mapping

  • Scenario planning for tech shifts, consumer behavior changes, or regulatory uncertainty

A man and a woman with different viewpoints conversing
A man and a woman with different viewpoints conversing
A creative business partner providing direction to a videographer
A creative business partner providing direction to a videographer

Getting Things Done

Make sure strategy carries through to execution.

We coordinate internal and external contributors, guide creative development, and stay close to the work until it lands.

Tasks often include:

  • Creative and production oversight

  • Vendor coordination (design, dev, research, etc.)

  • Review and feedback cycles

  • Timeline and milestone management

  • Protecting strategic alignment throughout delivery

How it actually works

Working with a creative business partner means getting expert leadership and support without inflated costs, hidden incentives, or disappearing-act endings.

CBPs operate like strategic general contractors, helping you define what needs to change and why, then staying embedded to lead the work, guide decisions, and keep everything aligned with your strategy.

Your creative business partner:

  • Helps plan what needs to change

  • Brings in and manages the right specialists

  • Leads strategy and alignment

  • Guides decision-making

  • Stays embedded until the works is complete

Dutch Uncle Tulip Bullet
Dutch Uncle Tulip Bullet

Lean, embedded, and accountable
No blended rates, bloated process, or junior team handoffs. You work directly with a seasoned strategist.

Creative + strategic, without the overhead
The same strategic thinking and executional excellence you'd expect from a top-tier agency or consulting firm, with no hidden incentives.

Tactically agnostic
Work backwards from your specific challenges to figure out what tactics actually make sense before you commit. No more expensive vanity projects.

FAQ

I’m not sure which engagement type fits my needs. Can you help me decide?

I’m not sure which engagement type fits my needs. Can you help me decide?

I’m not sure which engagement type fits my needs. Can you help me decide?

Can we start small and scale up later?

Can we start small and scale up later?

Can we start small and scale up later?

What’s included in a Catalyst Engagement?

What’s included in a Catalyst Engagement?

What’s included in a Catalyst Engagement?

Do Embedded Leadership engagements replace internal roles?

Do Embedded Leadership engagements replace internal roles?

Do Embedded Leadership engagements replace internal roles?

Can Dutch Uncle work with our existing agency or internal creative team?

Can Dutch Uncle work with our existing agency or internal creative team?

Can Dutch Uncle work with our existing agency or internal creative team?

Will bringing in a CBP cause friction with my team or partners?

Will bringing in a CBP cause friction with my team or partners?

Will bringing in a CBP cause friction with my team or partners?

Ready to go Dutch?

It all starts with a quick intro call.

No sales pitch. No pressure.

Just a real conversation about where you are, where you want to go, and whether working with a creative business partner can help.

Prefer email?

Reach us at contact at dutchuncle.cc

It all starts with a quick intro call.

No sales pitch. No pressure.

Just a real conversation about where you are, where you want to go, and whether working with a creative business partner can help.

Prefer email?

Reach us at contact at dutchuncle.cc

It all starts with a quick intro call.

No sales pitch. No pressure.

Just a real conversation about where you are, where you want to go, and whether working with a creative business partner can help.

Prefer email?

Reach us at contact at dutchuncle.cc

Collaborative strategy and creative leadership for brand, marketing, and culture challenges.

©2025 Dutch Uncle

Collaborative strategy and creative leadership for brand, marketing, and culture challenges.

©2025 Dutch Uncle