EV.COM
Positioning an online marketplace to launch with explosive growth
Overview
EV.COM had ambitions of being the premier online marketplace for EVs, but they were launching into a crowded market with well-established players.
To challenge the likes of AutoTrader and CarGurus they needed an insight-fuelled brand strategy that positioned them for growth.
Through research we gained a clear view of their market, and developed a segmentation and a set of ideal customer profiles that showed exactly what each type of EV buyer needed to get from their platform.
Understanding how they served each customer segment allowed EV.com to reduce risk and make more confident product decisions, and a clear, concise messaging framework helped them communicate their value to investors and media, supercharging their launch with explosive growth.
Results
$22.2m investment funding raised
Ranked #1 in EV marketplace traffic
1,950% employee growth
Services
Customer Strategy
Segmentation
Brand Strategy
Positioning
Messaging
Copywriting
HENRY'S
Helping a national retail chain reach a new generation of customers
Results
+18% market share increase
+380% marketing engagement
+46% YouTube subscriber growth
$84k annual production cost savings
Services
Market Research
Segmentation
Brand Strategy
Positioning
Messaging
Employer Brand
Copywriting
Campaigns
Content Strategy
Video Production
Creative Direction
Partnerships
RIGHT STEP NUTRITION
Helping a healthcare clinic identify, understand, and reach priority clients
Overview
Right Step Nutrition is a private nutritional counselling clinic run by registered dietitians competing in a crowded and confusing landscape of gurus, apps, and online programs.
Right Step was bringing a decade of counselling and healthcare experience, but like many founder-led service businesses felt like they were wasting time and money on marketing without clear results.
We were quickly able to map Right Step's market and build a set of client profiles that cleared the fog around decision making and helped them set clear priorities.
From there we constructed a client journey map and 3-step marketing plan that took the guesswork out of reaching and nurturing prospective clients, allowing practitioners to focus on delivering their expertise more and being marketers less.
Results
11+ avg. weekly practitioner hours saved
+260% marketing engagement
+67% referral rate
+112% closure rate
Services
Market Resarch
Customer Strategy
Positioning
Customer Journey Mapping
Content Strategy
Messaging
HARBOURFRONT CENTRE
Building capacity and communicating impact at an iconic cultural site
Overview
An iconic community hub, tourist destination, and multi-disciplinary arts and music venue on Toronto's waterfront, Harbourfront Centre was also an institution in crisis: Donations were in decline, and traditional attempts to improve them weren't working.
To help them build a more research-informed approach to marketing, fundraising, and audience development, we started by defining a new set of audience and donor personas and creating a clear, compelling messaging framework for each that spoke to their unique needs and engagement styles.
We worked with programmers, stakeholders, and Harbourfront Centre's in-house teams to bring the strategy to life in a series of campaigns and initiatives, building capacity for data-driven, digital transformation, and helping Harbourfront Centre tell its story of programming excellence, activism, and community service for audiences, donors, and funding partners.
Results
+10% annual individual donations
+300% donor engagement
+110% overall marketing effectiveness
50+ events and programs affected
Services
Audience Strategy
Campaign Architecture
Segmentation
Positioning
Messaging
Copywriting
Creative Direction
Ready to go Dutch?
If you think Dutch Uncle might be able to help your organization get clear on who you serve, what they care about, and how to reach them, get in touch to set up a no-pressure conversation.
Prefer email?
Reach us at contact at dutchuncle.cc
